Creative content, production & strategy for the most innovative brands
Hi, I’m Amanda 👋🏼
I’m a creative entrepreneur with a decade of experience in media, marketing, content creation, production, and strategic communications. You may have seen me on Global News, CBC, or TVO, or you may have read one of my articles in Adweek, The Toronto Star, or The Globe and Mail.
As Seen In
Journalism
I’ve contributed to a number of notable publications, including The Toronto Star, The Globe and Mail, Adweek, WWD and more. Most memorable moment? Interviewing a self-identified cyborg! Read about it here. My dream is to contribute to The New York Times.
Work
I work with the most innovative startups and businesses on their communications strategy, brand positioning, messaging, and marketing so they can operate from a place of clarity and purpose.
Projects
PRE
I’m currently working on marketing and client relations for Pre, a startup on a mission to help brands model, simulate, analyze, and optimize their eCommerce sites in minutes using millions of AI-generated virtual shoppers.
Ernst & Young’s Innovation Realized Global Summit
Recently, I had the privilege of working with Ernst & Young on an exciting event. Innovation Realized is the firm’s flagship global event for clients and stakeholders. Under the direction of EY’s Global Markets Digital and Business Disruption Leader, I supported the curation of all speakers for the event, which drew from my background in the “future of space” and my knowledge of the emerging tech landscape.
Electric Runway
Electric Runway is my ongoing multimedia project documenting how technology is transforming the $3 trillion fashion industry around the world. Through Electric Runway, I’ve reported from the front lines of every stage of the fashion supply chain, from garment factories in Bangladesh to front row at New York Fashion Week.
I’ve had the privilege of participating in dozens of international delegations on the future of fashion around the world, from the US to Estonia, Berlin, Barcelona, Finland, Hong Kong, Moscow, Manilla, and more.
HALT AI
HALT AI is a startup I founded with Professor Parham Aarabi of the University of Toronto. HALT AI started out on a mission to detect bias in algorithms. For this work, we received recognition from Twitter, Wired, CBC, CNBC, Engadget, and more.
Later, we pivoted to using facial recognition and machine learning to audit the diversity of visual content so brand managers and marketing teams could get an aerial, 360-degree view of exactly who is in their advertising to uplevel their diversity, equity, and inclusion efforts. At the end of 2022, we sold the data from HALT AI to a Fortune 500 global beauty brand and an American multinational technology company.
Want to work together to bring your next project to life?
Use the form to get in touch 💌