Challenge: Loblaw Companies Limited required a new website to showcase the company’s leadership and innovation across food, health, beauty, wellness, and retail.

Solution: Loblaw contracted Solvers, a global experience and product development agency, to design and develop a revised corporate website that acts as the company’s central identity hub. Solvers tapped Amanda to lead copywriting for this project, which included refreshing website copy across multiple pages to communicate Loblaw’s new mantra of helping Canadians live life well.

Project Type: Copywriting

Date: Fall 2019